Web User Research

The web development team at Academica Group has been building websites, portals, and e-communities throughout North America for more than a decade. Our core philosophy is that effective marketing communications must be based on sound strategy, developed through strategic insights gained from solid market research. Our web-related research services drill into your current or forthcoming website, laying down a strong framework that ensures a distinctive audience-driven web environment.

Everyone knows that today your web site is the primary communications platform. But your site is also just one node in "a network of networks". As a result, it is vital that your site is finely tuned to maximize those other nodes - such as Facebook, Google, Yahoo, YouTube, LinkedIn, mobile networks and others listed in the chart below. To help with this we provide a number of web user research services to ensure your site/s are fully optimized.social roadmap

Our standard research activities include the following:

1. Best Practices Report                                        
We review best sites in your discipline and provide insight and recommendations on how the site might best be structured to lead the way in this category. We provide a report that will reviews your web site and makes direct comparisons to similar sites. We provide recommendations based on this comparison.

2. Website Social Media Integration & SEO
Our social media group defines how social media can be best integrated and enhanced into your current social media and search engine activities. We develop a Social Media and SEO Strategy based on current best practices and highlight in this strategy how you can leapfrog over your competition. This includes an initial audit and the development of a strategy based on best practices in the sector.

3. IA and UI Secondary Research/Validation
     
We have developed a secondary research process which utilizes a preliminary web site with home and second level page user interface designs, naming and navigation.  We have a developed interview questionnaire that allows us to validate the navigation(usability) and creative (impact/experience) utilizing a mix of in person interviews and online interviews. The result is a pre-launch validation of navigation, usability and design which allows for refinements to the overall web development process and enhances the effectiveness of your the final web presence.

4. Web Site Audit

A web site audit will:

  • point out best practices of others sites in your field;
  • analyze and critique your site architecture and user interfaces;
  • review the interaction/conversion gaps that exist;
  • review and recommend any changes to current traffic patterns/behaviors on the site;
  • provide keyword analysis and make recommendations;
  • provide on-page optimization analysis (Title Tag Optimization, Robots.txt Optimization, W3c
Validation, Image & Hyperlink Optimization, Header Tag Optimization, Canonicalization);
  • review your social media approach and suggest improvements; and
  • provide initial keyword and PPC campaign strategies Web Audit Checklist

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